The winter months can be pretty slow for portable refrigeration companies, at least where emergency fridge rental is concerned. The colder weather makes it easier for business owners to decide to temporarily store items outdoors when refrigeration goes down. They are banking on the weather remaining cold until their refrigeration problems are solved. We would suggest this is not a wise strategy.
Talk to the average person on the street about frozen food and you are likely to hear comments about it being flavourless and lacking important nutrients as compared to fresh foods. Indeed, frozen food has a bad reputation that has been around for decades. Now, national supermarket chain Sainsbury's is aiming to change that by educating consumers in the facts about frozen food.